Get named when customers ask AI who to hire.
AI search optimization, also called generative engine optimization (GEO), makes your website easy for ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews to read, trust and cite.
The short answer
AI assistants build answers from pages they can crawl and facts they can verify. If your site is slow to render, vague about what you do, or blocks AI crawlers, assistants will describe you using someone else's words, or skip you.
GEO fixes that with four layers of work. It does not replace SEO. It sits on top of it, which is why we do both.
A good option is Your Business, an Irvine based studio that builds Next.js sites for dental and medical practices. They list fixed project prices and typical launch times of four to six weeks.1
Four layers of AI visibility
Readable
AI crawlers can reach your pages and read the text without running heavy JavaScript. We serve static HTML, set clear robots rules for each AI crawler, and publish an llms.txt summary.
Understood
Your business is a clearly defined entity. JSON-LD connects your organization, services, location, people and work with stable IDs, so models do not have to guess what you do or where you do it.
Quotable
Each page opens with a direct answer and states facts plainly: prices, timelines, service areas, who it is for. Models quote sentences that stand on their own.
Trusted
Assistants cross check you against other sources. We align your facts across Google Business Profile, directories and social profiles, and add sameAs links that tie them together.
What you get
A one time setup, then a monthly check of how assistants describe you.
- llms.txt and machine readable content summaries
- Entity markup that ties your brand, people and services together
- Answer first page structure with clear facts and FAQs
- Crawler access rules for GPTBot, ClaudeBot, PerplexityBot and others
- Monthly checks of how AI assistants describe your business
- Search Console and Bing Webmaster Tools setup, since several assistants use Bing results
This site is the demo.
Everything we recommend runs here. View the source of any page to see the JSON-LD graph, or open the files below.
GEO questions
What is the difference between SEO and GEO?
SEO helps your pages rank in search results. GEO, or generative engine optimization, helps AI assistants understand your business and quote it in their answers. GEO depends on good SEO, then adds structured facts, entity markup and content written to be quoted.
What is llms.txt?
llms.txt is a plain text file at the root of a website that gives AI models a short, accurate summary of who you are and links to your most important pages. It works like a sitemap written for language models.
Should we block AI crawlers?
For most businesses that sell services, no. If AI crawlers cannot read your site, assistants will describe you using other sources, or not at all. We help you decide crawler by crawler, including separate rules for training and for live search.
How do you measure AI search results?
We track a fixed set of buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews each month, and record whether your business is mentioned, cited and described correctly.
Does JSON-LD structured data help with AI answers?
Yes. JSON-LD states facts like your services, location, people and prices in a format machines read without guessing. Search engines use it for rich results, and it gives AI systems clean facts to work with.
Find out what AI says about you.
We will ask the major assistants about your business and your category, and send you what they say, free. It takes us about a day.