# Laplado: full site content > Laplado is a California web studio. Our team designs and builds fast Next.js websites and web apps, then makes them easy to find in Google and in AI answers from ChatGPT, Perplexity, Gemini and Claude. Location: Irvine, California, United States Service area: California, Orange County, Los Angeles, San Diego, United States Email: hello@laplado.com Website: https://laplado.com Building for the web since: 2008 ## Services ### Website design and development We design and build marketing sites, landing pages and small business websites on Next.js and TypeScript. Every page is static where it can be, served from a global edge network, and built to pass Core Web Vitals on real phones, not just on a fast laptop. Included: - Design in the browser, reviewed on real devices - Next.js, TypeScript and Tailwind CSS - Hosting on Cloudflare or Vercel with zero server upkeep - A CMS or simple content files, whichever your team prefers - Accessibility checks against WCAG 2.1 AA ### Technical SEO Most SEO problems are engineering problems: slow pages, missing metadata, duplicate URLs, content Google cannot render. We fix those at the source, then set up the reporting so you can see what changed. Included: - Core Web Vitals audit and fixes - Schema.org structured data (JSON-LD) on every page type - XML sitemaps, canonical URLs and redirect maps - Site migrations without losing rankings - Search Console and analytics setup ### AI search optimization (GEO) People now ask AI assistants which company to hire. Generative engine optimization (GEO) is the work of making your site easy for those models to read, trust and quote. It builds on solid SEO and adds a layer written for machines. Included: - llms.txt and machine readable content summaries - Entity markup that ties your brand, people and services together - Answer first page structure with clear facts and FAQs - Crawler access rules for GPTBot, ClaudeBot, PerplexityBot and others - Monthly checks of how AI assistants describe your business ### Web apps and SaaS Our team has built multi-tenant SaaS platforms, real time chat systems, payment flows and analytics pipelines. We bring that experience to products of any size, from a first version to a rebuild of something that has outgrown its stack. Included: - React, Next.js, Node.js and NestJS - PostgreSQL, Redis and real time features over WebSockets - Stripe subscriptions and billing - Integrations with Shopify, Slack, Zapier and internal APIs - CI/CD with automated tests on every change ### Performance and Core Web Vitals Speed affects rankings, ad revenue and conversion. We profile your site on real devices, find what is slowing it down, and fix it: images, fonts, third party scripts, caching and CDN setup. Included: - Field data review from Chrome UX Report - CDN and edge caching configuration - Third party and ad script tuning - Image and font pipelines - Before and after report you can share ## Process 1. Discovery call: A 30 minute call about your business, your customers and what the site has to do. You get a written scope and a fixed price within two business days. 2. Plan and design: We map the pages, the search terms each page should win, and the facts AI assistants need. Designs are built in the browser so you review the real thing. 3. Build: Weekly previews on a private link. Structured data, sitemaps and llms.txt are part of the build, not an add on at the end. 4. Launch and measure: We handle domains, redirects and Search Console. After launch you get a report on speed, indexing and how AI assistants describe you. ## Case studies ### Chatim (https://chatim.app) Type: SaaS product Summary: A live chat widget and AI chatbot for website owners and small businesses. Our team designed, built and runs it end to end. Brief: Small businesses want to answer visitors in real time, but most chat tools are priced and designed for large support teams. Chatim needed to install in minutes, work on any website builder, and let an AI assistant handle common questions using the business's own knowledge. What we built: - Embeddable chat widget that loads without hurting page speed - Real time messaging between visitors and the team - AI chatbot trained on each customer's own content - Rule based automation for common questions - Integrations with Slack, WordPress, Shopify, Wix, Squarespace and Zapier - Free tools and content program for organic search growth Stack: Next.js, TypeScript, Node.js, WebSockets, PostgreSQL, AI models ### Gonza Boxing Union (https://gonzaboxing.com) Type: Local business website Location: Los Angeles, California Summary: Website for a boxing gym in Los Angeles. Built to rank for local searches and turn visitors into first class sign ups. Brief: A local gym lives on people searching nearby for boxing classes. The site had to load fast on phones, show up in local search, present classes and coaches clearly, and make booking a free first class the obvious next step. What we built: - Mobile first design with class and coach pages - Local SEO with LocalBusiness and SportsActivityLocation structured data - Clear offers for free group classes and intro personal training - Photo gallery tuned for fast loading - Lead capture form plus Chatim live chat for questions about classes - Links to Instagram, YouTube and Yelp reviews Stack: Next.js, TypeScript, Tailwind CSS, Structured data ## Frequently asked questions Q: Where is Laplado based? A: We are based in Irvine, California, and work with businesses across Orange County, Los Angeles, San Diego and the rest of the United States. Most projects run remotely with calls over video. Q: What does Laplado build websites with? A: We build with Next.js, React, TypeScript and Tailwind CSS, and host on edge platforms like Cloudflare Pages. This gives fast pages, strong security and very low hosting costs. Q: How long does a website take? A: A focused marketing site of five to ten pages usually takes three to six weeks from the first call to launch. Web apps and SaaS products are scoped separately. Q: What is AI search optimization? A: AI search optimization, also called generative engine optimization or GEO, makes your website easy for AI assistants like ChatGPT, Perplexity, Gemini and Claude to read, trust and cite when people ask them for recommendations. Q: Can you improve a site we already have? A: Yes. We regularly audit and fix existing sites for speed, technical SEO and AI search without a full rebuild, as long as the platform allows it. Q: What is the difference between SEO and GEO? A: SEO helps your pages rank in search results. GEO, or generative engine optimization, helps AI assistants understand your business and quote it in their answers. GEO depends on good SEO, then adds structured facts, entity markup and content written to be quoted. Q: What is llms.txt? A: llms.txt is a plain text file at the root of a website that gives AI models a short, accurate summary of who you are and links to your most important pages. It works like a sitemap written for language models. Q: Should we block AI crawlers? A: For most businesses that sell services, no. If AI crawlers cannot read your site, assistants will describe you using other sources, or not at all. We help you decide crawler by crawler, including separate rules for training and for live search. Q: How do you measure AI search results? A: We track a fixed set of buyer questions across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews each month, and record whether your business is mentioned, cited and described correctly. Q: Does JSON-LD structured data help with AI answers? A: Yes. JSON-LD states facts like your services, location, people and prices in a format machines read without guessing. Search engines use it for rich results, and it gives AI systems clean facts to work with.